ThredUp, whose second-hand goods will start appearing at Macy’s and JCPenney, just raised a bundle

ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures.

The round brings ThredUP’s total capital raised to more than $300 million, including a previously undisclosed $75 million investment that it sewed up last year.

A potentially even bigger deal for the company is a new resale platform that both Macy’s and JCPenney are beginning to test out, wherein ThedUp will be sending the stores clothing that they will process through their own point-of-sale systems, while trying to up-sell customers on jewelry, shoes, and other accessories.

It says a lot that traditional retailers are coming to see gently used items as a potential revenue stream for themselves, and little wonder given the size of the resale market, estimated to be a $24 billion market currently and projected to become a $51 billion market by 2023.

We talked yesterday with ThredUp founder and CEO James Reinhart to learn more about its tie-up with the two brands and to find out what else the startup is stitching together.

TC: You’ve partnering with Macy’s and JCPenney. Did they approach you or is ThredUp out there pitching traditional retailers?

JR: I think [the two companies] have been thinking about resale for some time. They’re trying to figure out how to best serve their customers. Meanwhile, we’ve been thinking about how we power resale for a broader set of partners, and there was a meeting of the minds six months ago

We’re positioned now where we can do this really effectively in-store, so we’re starting with a pilot program in 30 to 40 stores, but we could scale to 300 or 400 stores if we wanted.

TC: How is this going to work, exactly, with these partners?

JR: We have the [software and logistics] architecture and the selection to put together carefully curated selections of clothing for particular stores, including the right assortment of brands and sizes, depending on where a Macy’s is located, for example. Macy’s then wraps a high-quality experience around [those goods]. Maybe it’s a dress, but they wrap a handbag and scarves and jewelry around the dress purchase. We feel [certain] that future consumers will buy new and used at the same time.

TC: Who is your demographic, and please don’t say everyone.

JR: It is everyone. It’s not a satisfying answer, but we sell 30,000 brands. We serve lots of luxury customers with brands like Louis Vuitton, but we also sell Old Navy. What unites customers across all brands is they want to find brands that they couldn’t have afforded new; they’re trading up to brands that, full price, would have been too much, so Old Navy shoppers are [buying] Gap [whose shopper are buying] J. Crew and Theory and all the way up. Consistently, what we hear is [our marketplace] allows customers to swap out their wardrobes at higher rates than would be possible otherwise, and it feels to them like they’re doing in a more [environmentally] responsible way.

TC: What percentage of your shoppers are also consigning goods?

JR: We don’t track that closely, but it’s typically about a third.

TC: Do you think your customers are buying higher-end goods with a mind toward selling them, to defray their overall cost? I know that’s the thinking of CEO Julie Wainwright at [rival] The RealReal. It’s all supposed to be a kind of virtuous circle of shopping.

JR:  We like to talk about buying the handbag, then selling it, but plenty of people will also buy a second-hand Banana Republic sweater because it’s a value [and because] fashion is the second-most polluting industry on the planet.

TC: How far are you going to combat that pollution? I’m just curious if you’re in any way try to bolster the sale of hemp, versus maybe nylon, clothes for example.

JR: We aren’t driving material selection. Our thesis is: we want to stay out of the fashion business and instead ensure there’s a responsible way for people to buy second hand.

TC: For people who haven’t used ThredUp, walk through the economics. How much of each sale does someone keep?

JR: On ThredUp, it isn’t a uniform payment; it depends instead on the brand. On the luxury end, we pay [sellers] more than anyone else — we pay up to 80 percent when we resell it. If it’s Gap or Banana Republic, you get maybe 10 or 15 or 20 percent based on the original price of the item.

TC: How would you describe your standards? What goes into the reject pile?

JR: We have high standards. Items have to be in like-new or gently used condition, and we reject more than half of what people send us. But i think there’s probably more leeway for the Theory’s and J.Crew’s of the world than if you’re buying a Chanel dress.

TC: Unlike some of your rivals, you don’t sell to men. Why not?

JR: Men’s is a small market in secondhand. Men wear the same four colors — blue, black, gray and brown — so it’s not a big resale market. We do sell kids’ clothing, and that’s a big part of our market.

TC: When Macy’s now sells a dress from ThredUp, how much will you see from that transaction?

JR: We can’t share the details of the economics.

TC: How many people are now working for ThredUp?

JR: We have less than 200 in our corporate office in San Francisco, and 50 in Kiev, and then across four distribution centers — in Phoenix; Mechanicsburg [Pa.]; Atlanta; and Chicago — we have another 1,200 employees.

TC: You’ve now raised a lot of money in the last year. How will it be used?

JR: On our resale platform [used by retailers like Macy’s] and on building our tech and operations and building new distribution centers to process more clothing. We can’t get people to stop sending us stuff. [Laughs.]

TC: Before you go, what’s the most under-appreciated aspect of your business?

JR: The logistics behind the scenes. I think for every great e-commerce business, there are incredible logistics [challenges to overcome] behind the scenes. People don’t appreciate how hard that piece is, alongside the data. We’re going to process our 100 millionth item by the end of this year. That’s a lot of data.

Eminem’s publisher accuses Spotify of copyright infringement in new lawsuit

Eminem’s music publisher Eight Mile Style has filed a lawsuit against Spotify, accusing the service of “blatant copyright infringement” in streaming “Lose Yourself” and other Eminem songs.

As explained by The Hollywood Reporter, the suit is tied Spotify’s implementation of the Music Modernization Act, which was signed into law last year. Under the MMA, Spotify can obtain a compulsory license to stream a song, but it would still need to file a “notice of intention” and pay rightsholders.

However, Eight Mile says, “Spotify did not have any license to reproduce or distribute the Eight Mile Compositions, either direct, affiliate, or compulsory, but acted deceptively by pretending to have compulsory and/or other licenses.”

For example, the complaint describes the service’s treatment of “Lose Yourself” as “the most egregious example of Spotify’s willful infringement,” saying that Spotify placed the song in the Copyright Control category, which is “reserved for songs for which the copyright owner is not known so the song cannot be licensed.”

Eight Mile then characterizes this position as “absurd”: “Spotify, and [the Harry Fox Agency], its agent … certainly knew (and had the easy means to know) that Eight Mile is the copyright owner of ‘Lose Yourself.’ ”

In addition, Eight Mile claims that even though the songs in question have been “streamed on Spotify billions of times,” the service has “not accounted to Eight Mile or paid Eight Mile for these streams but instead remitted random payments of some sort, which only purport to account for a fraction of those streams.”

The complaint also takes issue with protections that Spotify might claim under the MMA, saying that if the law limits Spotify’s liability, then it represents “an unconstitutional denial of due process (both procedural and substantive), and an unconstitutional taking of vested property rights.”

This isn’t the first time Eight Mile has challenged digital music platforms: It sued Apple over copyright issues more than a decade ago, and ultimately settled.

In an emailed statement, Eight Mile’s attorney Richard Busch described this as “a very important lawsuit for all songwriters that raises vital issues for those whose songs stream on Spotify or other Digital Music Providers.”

We’ve reached out to Spotify for comment and will update if we hear back.

T-Mobile customers report outage, can’t make calls or send text messages

T-Mobile customers across the U.S. say they can’t make calls or send text messages following an apparent outage — although mobile data appears to be unaffected.

We tested with a T-Mobile phone in the office. Both calls to and from the T-Mobile phone failed. When we tried to send a text message, it said the message could not be sent. The outage began around 3pm PT (6pm ET).

Users took to social media to complain about the outage. It’s not clear how many customers are affected, but users across the U.S. have said they are affected.

A spokesperson for T-Mobile did not immediately comment, but a T-Mobile support account said the cell giant has “engaged our engineers and are working on a resolution.”

T-Mobile is the third largest cell carrier after Verizon (which owns TechCrunch) and AT&T. The company had its proposed $26.5 billion merger with Sprint approved by the Federal Communications Commission, despite a stream of state attorneys general lining up to block the deal.

Apple warns against storing the Apple Card in leather and denim

First of all, keep it out of the light. It hates bright light, especially sunlight, it’ll kill it. Second, don’t give it any water, not even to drink. But the most important rule, the rule you can never forget, no matter how much it cries, no matter how much it begs, never feed it after midnight.

Oh, and Apple says the card should also avoid contact with denim and leather, as such materials “might cause permanent discoloration that will not wash off.”

Should you raise equity venture capital or revenue-based investing VC?

Most founders who are raising capital look first to traditional equity VCs. But should they? Or should they look to one of the new wave of revenue-based investors?

Revenue-based investing (“RBI”) is a new form of VC financing, distinct from the preferred equity structure most VCs use. RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance.

This guest post was written by David Teten, Venture Partner, HOF Capital. You can follow him at teten.com and @dteten. This is the 5th part of our series on Revenue-based investing VC that touches on:

From the founders’ point of view, the advantages of the RBI model are:

Now’s the Best Time to Try Microsoft’s Chromium-Based Edge Browser

Microsoft’s speedy Chromium-based Edge browser has been available in both developer and canary builds (not mention leaked versions) for months. Now that the company has officially launched a more stable “beta” channel of the browser, you might want to finally take the plunge and give Edge a try.

The beta is expected to last until the browser’s full release sometime in early 2020. During that time, Microsoft should roll out out major revision updates to the beta build every six weeks, along with smaller patches as needed. This differs from the canary and dev builds, which receive daily and weekly updates, respectively. While the new beta channel build will have fewer experimental features, it should be more stable to use.

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Here’s how to opt into the beta program and try out the new Edge browser:

  1. Go to the Edge Insider website.
  2. Click “Download Beta Channel for Windows 10.” For Windows 7, 8, 8.1, and macOS users, click “Other platforms and channels” then scroll down and download the correct version for your OS. (You can also opt into the canary and dev builds from this screen as well.)
  3. Click “Accept and Download.”
  4. Launch MicrosoftEdgeSetupBeta.exe once the download is complete.
  5. Wait for the installer to download and install the necessary files. When complete, the new Edge browser will launch automatically.
  6. From here, follow the onscreen instructions to port over your bookmarks and other data from your other browser(s) and customize the UI.
  7. If you skip the setup but decide you want to import your data later, click the “…” icon in the upper right corner, then go to Settings > Profiles > Import browser data and follow the instructions. Similarly, to change way Edge looks—such as font choice, theme, and menu layout—go to Settings > Appearance.

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Unlike some of the previously leaked builds, the beta version of Edge does not replace the non-Chromium version of Edge if it’s installed on your PC, so some Windows users will have both versions of Edge installed simultaneously. You’ll know you’re launching the beta version thanks to the big “BETA” text across the Edge shortcut icon.

Since your using an early-access version of Edge, you’re bound to run into a few stability issues and bugs. If you’re looking to do a little hacking and increase your bank account in the process, Microsoft has also launched a new bug bounty program for the public beta version of Chromium Edge which could get you up to $15,000 for a reported bug (depending on its severity). There’s also an official Microsoft Edge Insider community forum for posting about smaller bugs and general feedback or troubleshooting.

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How to Establish a Gym Habit, Based on Your Goals

People who go to the gym every day tend to be happy with their habit—that’s why they keep coming back. But plenty of folks aspire to do that, and haven’t quite figured out how. Since I am one of those people (I even work out on vacation, sorry) I’d like to help you learn to love the gym—but it depends what kind of person you are. Go ahead and read whichever sections apply:

I have a really ambitious long-term goal

Do you want to lose 50 pounds? Qualify for some race or meet or tournament that’s months to years away? If you want that thing bad enough, you could use it as your motivation.

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But here’s the thing: Big goals aren’t enough on their own. You’ll make progress if you’re dedicated, but changes will come so achingly slowly that the goal loses its oomph as a motivating factor.

What you really need, then, is a plan that you can focus on. Sure, hang up your goal on a vision board, but then right underneath it put your workout plan, and check off each day as you complete it. (Don’t have a workout plan? Find a coach, or download a plan, or otherwise come up with one.) You need to connect what you do each day to that goal that motivates you. You need to be able to trust the process.

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Not you? Keep reading.

I want to get better at a thing

This is probably a better way to approach long-term goals, but it also works even if you don’t have the patience for long-term goals. Here’s what you do: Set small goals. I don’t mean breaking up your big goal into pieces (that’s still a long-term plan) but rather, choosing smaller, self-contained goals that will each be their own little victory when you achieve them.

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Let’s say you want to run a marathon, but you’re so far away from being a runner that you aren’t even ready to start a marathon training plan. You might not even be ready to start running. So your small goals might be something like:

  • Work through the first half of a couch-to-5K program, then reassess
  • Run/walk a mile next month in less time than it took to run/walk a mile last month

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Or maybe you’re a more experienced athlete, but you get still get bored by the idea of just generally improving. So, set some goals:

  • Run a 5K this fall
  • Do squats every week at the gym and see if I can get up to X pounds by December
  • Run a 5K in the spring, and try to beat the time I ran in the fall

One to two months is a good timeframe for these shorter goals. That’s enough time to see improvement, but not so much that you lose sight of how today’s workout connects to the goal.

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I don’t know what I want

Good news: that’s okay! You’re actually in an enviable position right now. You don’t have to stick to any specific plan or do any one specific thing. Your job right now: to explore.

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Find yourself a structure within which to explore. (Remember, “work out every day” is already a sort of structure, so you just need an easy way to fill in those slots.) If you like fitness classes, join a gym that has a lot of different kinds. Or make it your goal to try out all of the gyms and studios in your area that offer a free trial. Love the outdoors? Make a list of outdoor activities you’d like to try, and figure out where you can get any equipment or help they might require.

Don’t pressure yourself; feel free to follow your explorations wherever they lead. If it’s too much work to go kayaking and then hiking and then rock climbing every week, give yourself a default activity of, say, walking around your neighborhood, and swap in a more interesting activity whenever you have the opportunity.

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As you’re trying things out, don’t plan too far ahead. Maybe this week you try out a cycling studio, and it turns out you love cycling. Or at least you think you like it. Don’t feel like you have to move on; go ahead and sign up for a one-month membership and see how that goes. You kind of want this exploratory phase to break down, don’t you? Try things until one of them sucks you in, and you keep coming back because you like it.

I don’t want to think about it, I just want to be healthy

It’s fine if you don’t want your workouts to excite you. Think about all the other things you do every day because you’re on autopilot and they’re just part of your life. You brush your teeth, you feed the cat, you go to work. You don’t hype yourself up to do these things, or post triumphant selfies when you finish—you just do them. They’re fine.

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Working out can be like that, too. But it depends what kind of workout.

I recommend something that keeps your body and mind busy, without feeling like a killer, but-did-you-die kind of workout. Don’t worry about whether it’s impressive to describe to your friends; just ask yourself, could I do this every morning and then move on to feeding the cat?

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If you like running, there’s no need to compete or to try to run faster or farther every day. Just put on a good podcast and head out for an easy half-hour jog. If you like lifting, you can pick the type you find most pleasant. If you hate to lift really heavy things rrrgh, do a dumbbell workout that calls for a million reps of a light weight. Or if you’re the opposite, do a workout where you do a heavy barbell lift, then set the weight down for a few minutes before you try again.

Everything is boring

If everything I’ve suggested so far sounds boring to you, it may be that what you need is some friends.

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Honestly, it’s rare to luck into finding a gym buddy who likes the same things you do and who isn’t annoying to be around. If you have one such person in your life, cherish them. The rest of us need a different approach.

Here’s what you do: Try out new sports or gyms, much like the exploratory approach I mentioned before, but aim for places with camaraderie. Check out team sports, running groups, or small gyms that cater to a specific sport or type of workout (a Crossfit box, a powerlifting gym, a yoga studio). Social media can help you find these groups: they’ll have a Facebook group where everybody seems to get along with each other, or they’ll all be tagging each other on Insta. In many cases they’ll be actively looking to make new friends, so look for recruitment nights or new-member discounts. Take advantage and meet some new people.

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What to Do When You Receive a Takedown Request

On Monday, YouTube filed a lawsuit against one of its users for extorting others through false copyright strikes; after submitting unverified copyright claims on videos, the user in question would demand a payment (like $300 by Paypal or $200 in Bitcoin) or threaten a third copyright strike on their account, which would mean termination from the platform altogether.

The problem isn’t just that this user extorted others (though that’s terrible, too); it’s that platforms like YouTube arguably don’t devote enough effort to validating these claims, meaning users can freely submit takedown requests as a means of threatening other accounts. Since the platform may not be vetting these enough themselves, what should you do if you receive a takedown request? Well, it’s a long and complicated road, even if you do own the rights to the content. For now, just the world we live in. But all that said, here’s how you can protect yourself:

What is a takedown request?

As UpCounsel writes on its website, a takedown request⁠—sometimes referred to as a Digital Millenium Copyright Act takedown notice⁠—is a notice provided to a web host, company, search engine, infringing party or internet service provider that they are hosting or linking to copyrighted material. This copyrighted material could include artwork, photos, videos, written words, etc. (You may have even received one from your internet service provider for torrenting movies or music.)

These requests can be sent without oversight by an attorney, meaning you or I could send one to a company claiming copyright infringement. To any person without a full understanding of copyright law, the threat of legal action or losing their accounts entirely can be highly intimidating. And with this power comes a great potential for abuse—back in 2014, Gizmodo reported on the website AshleyMadison.com, which had user data leaked by hackers, threatening websites with DMCA requests to protect the names and other details of its users.

“Ashley Madison is using the DMCA in a way that it was never designed to be used in order to suppress reporting on the issue,” Andy Sellars at Harvard Law School’s Berkman Center for Internet and Society told Gizmodo at the time. “I think it’s a rather clean-cut case here. I think there’s clearly not infringement in these cases.”

According to Faiza Javaid, G/O Media’s deputy general counsel, the takedown notice should be sent by the copyright holder or that holder’s agent; Gizmodo has an example of one of Ashley Madison’s website’s takedown notices. (UpCounsel also has a template version on its website.) At the time of the report by Gizmodo, at least three websites received takedown notices and only one maintained the data on its website after receiving the notice.

As the DMCA writes on its website, typically, either the infringing party or the internet service provider will receive such a request and may take down the content. (Yes, your ISP can take down content if it receives notice and before you have a chance to plead your case.)

How do you determine if the request is legitimate?

If you’ve clearly infringed upon a copyright—for instance, by posting a photo without permission from the photographer—then your options are limited. You could remove the photo or risk further legal action (and needless to say it’s a lot easier to remove the photo than to hire an attorney). YouTube, however, may take down a video without your consent in response to a takedown request.

But there are lots and lots of exceptions, circumstances, and grey areas. As Gizmodo writes, you should ask yourself first: Is the material even copyrightable?

If your content falls under public domain, for example, you should be able to post it without issue. Public domain represents anything that’s owned by the public, rather than by an individual; this might happen if the copyright expires. If you can believe it, “Happy Birthday to You” only recently entered public domain after its publisher failed to acquire the rights to its lyrics and maintain a valid copyright. 

Also, if your content falls under Fair Use, you may not have to remove it if you’re given the choice. One of the most common examples of ‘Fair Use,’ says Javaid, is work that parodies another work. (Think Weird Al Yankovic.) Commentary or criticism of a work is another example. (Quoting a line in a song in a review might be an example of Fair Use, for instance.) Transforming an image so that it doesn’t sufficiently resemble its original might be considered another example; again, it’s a grey area—when have you determined that an image is transformed enough so that you aren’t violating copyright?

If you’re unsure if your content falls under Fair Use, Public Domain or other permissible use, you can refer to this graphic we’ve written about before. Alternatively, yes, you can contact a lawyer for a little assistance, if you’re willing to pay for the privilege.

The material is not an infringement. What should I do?

Generally, after a DMCA notice, either one of two things will happen to the content in question: The web host will take down the content or they will issue a warning. If your content is taken down, you could send a letter back, as in a DMCA counter-notice.

“Before sending a counter-notice, be sure to carefully consider whether you are infringing on the other party’s copyright,” UpCounsel writes. “The counter-notice requires that you have a good faith belief that your material was wrongly taken down. If you send a counter-notice and the complaining party has a good case for infringement, you could trigger a lawsuit.”

Filing a counter-notice request is actually easy on most platforms. On YouTube and Instagram, the process is automated; just follow the directions on and fill out the appropriate forms on their websites.

Will a counter-notice maintain the content on your site? Perhaps. On YouTube, a claimant (or individual alleging infringement) has 10 days to give the platform “evidence” of court action or the content may be reinstated. On Instagram, it’s between 10 and 14 days.

But as with the actual takedown notices, counter-notices can be easily abused, too. On one particularly bleak Reddit thread, a user claimed copyright infringement on a video, but the user hit back with a successful counter-notice and the video containing his copyright material was eventually re-instated. “That is how it goes, if you don’t go through with filing a lawsuit against the person over the video, the video can be re-uploaded all the time,” u/icon30 writes. “Huge YouTubers deal with this all the time.”

What if my content is still up?

If your content hasn’t been taken down, you could communicate with YouTube (or whichever platform) or the sender. As Legal Zoom writes, you should not ignore the letter. Instead, you should show proof that you have the right to use the content (for instance, you could provide the proper license from a stock agency that provided the photo in question).

And if you’re asked to pay, don’t give in just yet. Be sure to research the issuer of the notice thoroughly to avoid a scam; search places like Reddit to check whether others have received similar threats from the same individual. And if it comes to that point, it might be worth hiring a lawyer. “Sometimes, you can work with actual photographers and negotiate something fair,” Javaid said. “Most good lawyers will contest or negotiate a settlement.”

Instagram Doesn’t Own Your Photos, But They Can Still Use Them Forever

Photo: Drew Angerer (Getty Images)

Earlier this week, Judd Apatow, Debra Messing, and Rick Perry⁠—the Secretary of Energy and guy in control of all our nuclear weapons⁠—fell for a lie that’s been circulating on Instagram: that Instagram changed its policies so that they could use all of your photos, messages, and other information at their disposal.

Naturally, and without fact-checking, celebrities began re-posting a warning via screenshot to millions of their followers. “Don’t forget the new Instagram rule starts tomorrow where they can use your photos,” the message reads with little punctuation. “[…] Everything you’ve ever posted becomes public from today even messages that have been deleted or the photos not allowed.” In all-caps, the message also contained language that stated that they would not grant Instagram permission to use their images or messages.

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The message looks like chain mail sent from your aunt on a Hotmail account, and yet, you couldn’t escape it if you followed any random celebrity on Instagram.

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And technically, it’s not true. Instagram hasn’t recently changed its policies nor has it changed its terms-of-service concerning ownership; the platform still does not claim ownership over your photos. In a statement to BuzzFeed News, a spokesperson for Instagram also denied the post’s validity.

But they do already have the right to use your photos and have for a long time—a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license, to be exact. They also have permission to use your username, profile photo, and “information about your relationships.” (They don’t, however, have the explicit right to your private messages.)

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It begs another important question regarding these types of hoaxes: Does sharing a post that supposedly revokes permission from a platform like Instagram or Facebook carry any actual weight? Snopes recently re-shared its story in which the site fact-checked a similar hoax that circulated on Facebook. (Facebook acquired Instagram in 2012).

As they point out, once you successfully sign up for an account on Facebook or Instagram, you agree to its terms and privacy policies, meaning public declarations like these are pretty useless.

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And according to Eric Perrott, a trademark & copyright attorney, there’s not a whole lot you can do to protect yourself on Instagram. “Users can consider adding a watermark or other physical attribution that could not be easily removed, but this would likely be a problem for aesthetics,” he said on email. “Otherwise, I think the answer is to carefully consider the commercial value of any photos/art that are being posted and consider either a more content creator-friendly site or self-hosting any content that he or she wants exclusive control over.”

Snopes does offer a few, limited alternatives: You could cancel your account, though you may have already ceded some rights. Or if you’re lucky, just don’t sign up and they can never use your photos.

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Finally, a Hack for Reaching Your Marmite

Photo: Peter Macdiarmid/Getty Images

It happens to all of us: You get down near the bottom of your Marmite jar, but you can’t reach that last bit. Eventually your fridge or cupboard, whichever is appropriate, is full of almost-empty jars of Marmite you can’t bear to throw out. Just like everyone’s! Thankfully the Marmite makers have built a “hack” into the very shape of the Marmite jar—that shape with which we’re all so familiar.

Simply take your beloved jar of Marmite and set it on its side. The last bits of the thick savory spread will flow down, and they’ll be easier to scoop out from the top. Like so:

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As we all know, Marmite is a British food spread made from yeast extract, a by-product of beer brewing.[1] There’s a different, thicker version in New Zealand, and a similar product named Vegemite in Australia. And here in America, we know and love them all! Otherwise why did this tweet from @casioroee get 26 thousand likes? Are there even that many people in non-America?

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Who could go a day without putting this savoury spread on bread, toast, savoury biscuits or crackers, and other similar baked products [NB: CHECK IF WIKIPEDIA IS SPELLING SAVORY WRONG OR JUST BRITISH]? Who has not relaxed after a long day’s work with a chilled drink of (checks notes) Marmite Cocktail or Marmite Gold Rush? Now you won’t have to, because you can sit all your Marmites on their sides and more easily … spoon them out? Is that how it works? Or is that weird, do you use a butter knife instead? I definitely know, I’m just checking that you know. I definitely don’t need any help from Lifehacker Australia explaining why Marmite is so popular or what it is and how it tastes.